In this video you can follow the journey of a bottle from its purchase, to consumption, to the return of the bottle to the machine and to recycling for the transformation of new packaging made with recycled PET plastic. Project promoted by the APED/APIAM/PROBEB consortium, with different geographical location and specificities in the scope of the types of packaging accepted in the reverse vending machines. The initiatives “Quando do Velho se Faz Novo” and “Bebidas+Circulares” share the common objective of encouraging and rewarding the return of non-reusable beverage packaging for recycling and incorporation as raw material in the production of new beverage packaging, with a view to promoting environmental sustainability through a more circular economy.